Alex Partida
Alex Partida

About

From Apparel to Tech

Hi 👋 — welcome to my portfolio. I'm an apparel production manager turned web developer. Before I wrote software I ran production in Los Angeles: schedules, vendors, margins, and the specific stress of a deadline that cannot move. I changed careers through a six-month coding bootcamp and a web development certificate from SheCodes, and I've been building for the web professionally since 2021.

I'm a web developer at The Salt Lake Tribune, a nonprofit daily newspaper. The work is whatever the site needs: landing pages across sltrib.com, the subscription, donation and sponsorship features that fund the newsroom, and a migration of the whole newsletter platform from Mailchimp to Iterable. The Tribune being a nonprofit makes the work feel like it matters, and shipping to an audience that notices the moment something breaks is a good education.

Beyond the day job: a Reynolds Journalism Institute fellowship, where I built the Article-as-Homepage toolkit for independent local publishers, and a speaking slot at the News Product Alliance Summit in Chicago.

Alongside that I take on a small number of freelance projects for small businesses and independent practitioners — people whose website is a real part of how they make a living rather than a brochure. Because I keep the list short, the work gets proper attention.

How the production background shows up

Running production teaches you that the handoff is the whole job. A beautiful sample means nothing if the factory can't reproduce it, and a beautiful website means nothing if its owner can't change the opening hours.

So that's what I optimise for. The most interesting decision on a recent project wasn't the design — it was moving the part of the site that changes every week into a Google Sheet the client owns, so she updates it from her phone without calling me. Every project ends with documentation written for the person who has to use it.

I'm skilled in HTML, CSS, JavaScript, React, WordPress and Adobe Photoshop, and I care a lot about sites being fast and accessible — less a moral position than a practical one. A slow site on a phone on a bad connection is a site nobody reads. Have a look at my work or find me on GitHub.

Away from the keyboard

I live in Los Angeles with my partner Zach and our daughters, Surie and one-year-old Sasha. We are outnumbered by animals — Otis the miniature poodle, Meredith Grey the Nebelung, and Firulais, who turned up on the patio one day, got fed once by Surie, and never left. All three were adopted, two of them by accident.

Weekends are horses, the piano in the living room, and everyone old enough to read doing it in the same room out of completely different books — while Sasha does her best to get hold of one. Learning to code changed my life in the obvious ways, and also in one I didn't expect: I met Zach on the way through it. My daughters watch their mom work in a field without many women in it, which I think about more than I expected to.

For a full list of my work experience, download my résumé below.